CCEP introduces Monster Ultra Peachy Keen zero-sugar variant

Coca-Cola Europacific Partners (CCEP) has added a new zero-sugar variant to its Monster Energy range.

The launch of Monster Ultra Peachy Keen follows the arrival of Monster Lewis Hamilton Zero Sugar, Monster Juiced Aussie Lemonade, Monster Ultra Rosa and most recently Monster Zero Sugar.

Innovation is key to Monster’s growth strategy and has helped the brand become the fastest growing major energy brand in GB, worth over £545 million and adding £92 million of sales in the last year alone while maintaining 20% volume growth (Nielsen). The Monster Ultra range is the No.1 zero sugar energy brand in GB (Nielsen).

Monster Ultra Peachy Keen is available in 500ml plain and price-marked single cans and four-can multipacks which are non-price-marked.

Pippa Foster, associate director commercial development at CCEP GB, says: “Energy drinks remain the No.1 deliverer of value growth in soft drinks, worth more than £1.8 billion to retailers and growing in both volume and value in GB (Nielsen). And much of this is down to diversification and innovation, led by Monster.

“More than 55% of category innovation sales over the last year have come from Monster’s great tasting NPD – and we’re confident that Ultra Peachy Keen will build on this success. In fact, Monster Ultra Peachy Keen in the US has already become the No.3 SKU in the Ultra line-up. This new launch will tap into demand for zero sugar and flavoured energy drinks so we’d recommend that retailers get stocked up.”