STG unveils limited-edition pack for Henri Wintermans Half Corona

Scandinavian Tobacco Group UK (STG) has unveiled a new limited-edition pack for its Henri Wintermans Half Corona brand for the run-up to Christmas.

There are two colour schemes, which both offer stand-out on shelf with their ‘quintessentially British pattern and sophisticated style’.

The Henri Wintermans Half Corona is the UK’s best-selling medium-large cigar and the fifth best-selling cigar overall in value terms. Annual sales are currently worth £16 million, and sales traditionally go up in the run-up to Christmas where the brand is regularly enjoyed as part of the festive celebrations.

STG’s UK marketing manager Nataly Scarpetta comments: “We’re delighted to announce the arrival of our Henri Wintermans limited-edition packs, which will bring a bit of excitement to the category and a good talking point for retailers with their regular tobacco customers.

“It’s well known that sales of cigars, and larger cigars in particular, go up in the run-up to Christmas, so these smart new packs should prove especially appealing to adult smokers and we’d strongly recommend that retailers stock up to make the most of those additional sales and attractive margins.”