STG unveils limited-edition pack for Henri Wintermans Half Corona

Scandinavian Tobacco Group UK (STG) has unveiled a new limited-edition pack for its Henri Wintermans Half Corona brand for the run-up to Christmas.

There are two colour schemes, which both offer stand-out on shelf with their ‘quintessentially British pattern and sophisticated style’.

The Henri Wintermans Half Corona is the UK’s best-selling medium-large cigar and the fifth best-selling cigar overall in value terms. Annual sales are currently worth £16 million, and sales traditionally go up in the run-up to Christmas where the brand is regularly enjoyed as part of the festive celebrations.

STG’s UK marketing manager Nataly Scarpetta comments: “We’re delighted to announce the arrival of our Henri Wintermans limited-edition packs, which will bring a bit of excitement to the category and a good talking point for retailers with their regular tobacco customers.

“It’s well known that sales of cigars, and larger cigars in particular, go up in the run-up to Christmas, so these smart new packs should prove especially appealing to adult smokers and we’d strongly recommend that retailers stock up to make the most of those additional sales and attractive margins.”

Published Date: September 30, 2023
Category: Product & Promotions News