Florette launches foodservice range

Agrial Fresh Produce has introduced Florette Foodservice to launch its Florette salad brand into the foodservice arena.

Gwyn Jones, head of commercial at Florette Foodservice, says: “We’ve been working successfully within the foodservice arena for many years and have an excellent track record. In recent times, we’ve been approached by more and more customers looking for high quality products that they can rely on to mitigate the risk of service and quality issues they have experienced due to increased climate and supply chain challenges.

“Florette Foodservice will cater for operators large and small, with a bespoke range of foodservice products, that are backed by the expertise, supply chain resilience and quality assurance of our parent company Agrial.”

Agrial is a farmer-owned cooperative made up of a network of over 12,000 farmers with over 5,500 hectares of fields and 829 hectares of greenhouse tunnels. With processing sites in 10 countries, including three in the UK, 170 tonnes of Florette branded products are sold worldwide every day.

Jones adds: “Our customers will also benefit from the consumer awareness, understanding and recognition of the Florette brand in retail. Known for our Freshness Guarantee, we sell over 27 million packs of Florette to consumers right here in the UK each year (Nielsen).

“Backed by the power of the UK’s best-selling salad brand, and the quality assurance from Agrial, our foodservice customers will be assured that a supply of fresh salads, coleslaws and vegetables is maintained all year round.”

Florette’s Foodservice range has been created to meet the needs of culinary teams across all channels of foodservice. The range includes burger lettuce, iceberg, mixed leaf salads, coleslaw mixes, tomatoes, cucumbers, and beetroot.