With raspberry flavour profiles in 55% growth and mango seeing 58% growth (IRI), the combination is designed to shake up the sports category. In the past year alone, this category has become the second fastest growing within soft drinks, with 28% value growth year on year (IRI).

Boost Sport is currently the No.2 sports drink brand in value and volume, and is growing by 63% in value year on year (IRI).

Adrian Hipkiss, marketing director at Boost Drinks, says: “Taking into account the current success of the sports drink category, as well as the growing popularity of the two hero flavours we’ve chosen, now was the perfect opportunity to bring a sports drink to the market that ticked the boxes of both taste and value – the two main drivers of choice for consumers.

“Packed full of flavour, the release will be available to trade from April with the aim of building a real buzz around the product, providing something that people can enjoy for a limited time only when prepping for a sports event or looking for maximum hydration in their day to day life.

“As our first launch for 2023, we can’t wait to see how the release performs for our customers and their core consumer groups.”

The limited-edition product has an rsp of 79p, with the goal of helping retailers to communicate great value on fixture amidst increased consumer price consciousness, whilst still delivering excellent margins.

The launch will be supported by an exclusive competition in collaboration with Boost partner, Leeds United Football Club, running in April. A trade publication reader will win the chance to attend a three-hour stadium tour experience at the club, which will include watching the players train, as well as a personal meet-and-greet with the team. More information on entry details will be made available in due course.