Blood Orange & Raspberry Crush joins Boost Juic’d range

Boost Drinks has expanded its 500ml Juic’d range with a new flavour – Blood Orange & Raspberry Crush – available in £1.09 price-marked cans.

Orange is currently the fourth strongest flavour in soft drinks and second in juice, and raspberry is the sixth biggest flavour in stimulation and is growing by 58% (Dohler, Mintel).

The launch will be boosted by sampling in retail stores across student areas in London, including a gift with purchase, and supported by targeting customers in close proximity to the stores to drive footfall.

The new release, which is made with 5% real fruit juice, will also feature alongside the Juic’d range in out of home, digital, radio and YouTube adverts in September.

Adrian Hipkiss, marketing director at Boost Drinks, said: “Juic’d is a range we’re incredibly proud of at Boost – jam packed full of flavour, with real fruit juice refreshment but at the same great value price point we’re known for.

“With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category whilst providing more choice to consumers in an accessible way that doesn’t compromise on flavour.”

Published Date: June 2, 2023
Category: Product & Promotions News