Kellogg’s expands non-HFSS Coco Pops range with two new lines

Kellogg’s has expanded its Coco Pops range for the second time this year, with the introduction of Coco Pops Loops and Coco Pops Mega Pops.

The latest additions have the same chocolatey taste as Original Coco Pops but both offer new crunchy shapes and textures to add variety to the breakfast table.

Coco Pops is Kellogg’s number one kids’ cereal brand (IRI) and the third biggest brand in its portfolio.

The non-HFSS products come as part of Kellogg’s continued efforts to lower sugar within its kids’ cereals portfolio. Since 2017, Kellogg’s has reduced sugar in Original Coco Pops by 50% to help families make healthier choices in the morning.

Coco Pops Loops have an rsp of £2 for a 285g pack, while Coco Pops Mega Pops have an rsp of £3.29 for a 365g pack.

Seanain Mcguigan, activation brand manager at Kellogg’s UKI, said: “Coco Pops is our number one selling kids’ cereal brand, so it’s great to continue our innovation of the range. We’ve worked hard to make sure both Coco Pops Loops and Coco Pops Mega Pops add something exciting to people’s mornings, whilst keeping the rich chocolate flavour that the brand is known for.”

The launches follow on from the introduction of Coco Pops Chocos at the beginning of the year.