CCEP introduces Monster Zero Sugar in single cans and four-packs

Coca-Cola Europacific Partners (CCEP) has introduced Monster Zero Sugar in 500ml cans, available as singles and in four-packs.

The new product offers the same full-flavoured taste of Monster Original but with no calories and no sugar – capitalising on the continued demand for traditional energy drinks, which command a 55% share of the energy drinks category, and the growing popularity of zero sugar options (Nielsen).

Monster Zero Sugar is designed to build on the success of Monster Original and Monster Absolutely Zero. The can design pays homage to Monster Original, with a similar look and feel to deliver maximum engagement with core Monster fans.

As well as giving shoppers more choice, the launch is designed to fuel further momentum behind the brand, which is now worth £545 million and has added £92 million of sales over the last year whilst maintaining 20% volume growth.

Pippa Collins, associate director commercial development at CCEP GB, says: “Monster Original has been a firm favourite and standout sales driver for retailers since it first launched over 20 years ago.

“With continued consumer desire for zero sugar energy drinks and the strong performance of our Ultra range as the No.1 zero sugar energy range in GB (Nielsen), we wanted to create a zero sugar energy drink that matches the iconic taste of Monster Original.

“Monster Zero Sugar has already proven to be incredibly popular in the US, so we’re confident its arrival in GB will bring excitement to the energy fixture and help retailers drive further sales.”

 

Published Date: August 25, 2023
Category: Product & Promotions News