James Hall & Co brings back SPAR ‘Win With Every Goal’ campaign

James Hall & Co has brought back the ‘Win With Every Goal’ campaign for SPAR North of England customers for a third time.

Running from 4 June until 19 July, SPAR customers will have the chance to play daily for instant rewards and to net the £10,000 grand prize at the end of the campaign.

During the 46-day campaign there will be opportunities to win £100 cash each day, and there will be a total pool of over 350,000 instant rewards to be won from big brands in convenience retail. There are 50 different types of vouchers to be won.

To play, SPAR customers can visit everygoal.co.uk to submit their details and spin a virtual wheel which will randomly select their team. Customers will then choose to win either when their team scores or concedes.

Depending on their choice, when the customer’s team scores or concedes a goal, they will be able to spin a wheel for a chance to win a digital SMS voucher for a free reward.

Vouchers can be redeemed via PayPoint, Payzone, epay or i-movo xPress App at one of 400-plus participating SPAR North of England stores.

Supporting the main game are new features – Goal Rush and Strike Time – enabling SPAR customers to play one of two ‘predict and win’ games by 3pm on each of the 35 match days.

This is an addition to the daily scratch card game which returns as part of the campaign.

Win With Every Goal is being supported by a digital advertising campaign and in-store promotion.

Philippa Harrington, marketing manager at James Hall & Co, said: “SPAR Win With Every Goal has historically been one of our most successful campaigns. For 2026, we have taken it to another level with the brilliant new in-game features, delivering even more for SPAR North of England customers.

“We have also refreshed the Win With Every Goal logo with a swish makeover, and the vibrant campaign colours give a feeling of bright stadium tickertape and a nostalgic nod to summer football tournaments.”