KP Snacks partners with Bestway for The Hundred promotion

KP Snacks has partnered with Bestway for the third year running to offer retailers the chance to win one of seven pairs of hospitality tickets to The Hundred final at Lord’s Cricket Ground.

The winners will have access to an executive box and their travel and accommodation expenses covered. There are also 10 runner-up prizes of £100 of wholesale credit.

KP Snacks’ sponsorship of The Hundred is promoted on eight of its core brands: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, all of which feature on team shirts.

Every time retailers buy six of the eight The Hundred featured brands at Bestway, in any format, they will be automatically entered into a prize draw. The competition runs from 23 June to 20 July.

Matt Collins, trading director of KP Snacks, says: “We are delighted to once again be partnering with Bestway as one of summer’s most anticipated sporting events approaches. We want to reward retailers for their hard work and their loyalty to our iconic brands with a truly unforgettable experience. By stocking up on our core lines, retailers will drive their crisps, snacks & nuts sales while being in with the chance to win exciting prizes.”

Kenton Burchell, group trading director at Bestway Wholesale, adds: “We are really excited to be working with KP Snacks again this year to celebrate The Hundred with a bigger and better incentive open to retailers. Forming part of our broader Bestway Festival summer campaign, the new competition is a great way to give back to our valued customers.”