KP launches new Hazelnut Chocolate variant of Butterkist

KP Snacks is expanding the Butterkist range with new variant, Crunchy Hazelnut Chocolate flavour toffee popcorn, available to the convenience and independent sector in late July.

Presented in a £1.25 PMP format, Butterkist Crunchy Hazelnut Chocolate popcorn has been designed to capitalise on the growing trend of hazelnut flavours in confectionery.

The new product launch will be supported by a social media campaign, encouraging consumers to ‘Go Grab the Butterkist!’

Jenny Blanco Bancia, marketing manager at KP Snacks, says: “Butterkist is the nation’s favourite popcorn brand and we are proud to be delivering another delicious, innovative new product to delight our consumers and bolster sales for our retailer partners. The Crunchy Hazelnut Chocolate variant offers a tasty and unique treat, ideal for disrupting shoppers and driving brand penetration.”

The Butterkist brand is worth £53.3 million at retail sales value and growing in value at 7.2% (Nielsen). It has a 36.7% share of the popcorn category (Nielsen).