Knights Cider cements position as wholesale market leader

Aston Manor has announced that Knights Cider has further cemented its position as the wholesale market leader in 2024.

Building on the success of Aston Manor’s extensive range of ciders, Knights Cider is now the UK’s number one strong amber cider brand (Nielsen).

The strong amber brand has also recorded over 12 million cans sold annually, with it seeing a 54% increase in shoppers year on year (Kantar). This comes at a time when total cider sales have declined by 7%.

Aston Manor believes that the increased demand for Knights Cider results from a number of factors, including shopper preference towards British sourced products, increased footfall to wholesale outlets, and the cost-of-living crisis.

Calli O’Brien, head of marketing at Aston Manor Cider, says: “Consumer confidence in the UK is currently at a record low (GfK), even lower than the 2008 global financial crisis. This paints a grim picture of the UK public’s mood and, as a result, decision making around expenditure is being heavily impacted.

“Our range provides shoppers with an affordable solution, without trading down on quality, so they can be assured they are not compromising when needing to spend a little less cash on cider. The strong performance of the Knights Cider brand further enhances our reputation for producing great tasting and award-winning ciders.”

Knights is crafted from a blend of bittersweet and dessert apples for a refreshing medium dry taste.

Published Date: February 29, 2024
Category: Product & Promotions News