STG unveils new design for Signature cigar range

Scandinavian Tobacco Group UK (STG) has redesigned its Signature cigar range.

The new contemporary design appears on packs of Signature Blue, Signature Original and Signature Red Filter.

The newly designed packs have been upgraded to full colour on all sides. In addition, the overall design has been simplified and more focus has been added to the leaf icon to emphasise the unique nature of the product.

In the UK, the Signature brand portfolio is currently worth nearly £50 million in annual sales, with strong products in both the miniature and cigarillo segments, including Signature Blue, which is the UK’s best-selling traditional cigar, Signature Red Filter, which is the UK’s best-selling traditional aromatic cigar, and Signature Action, which is currently the fastest-growing peppermint click filter cigarillo.

STG’s UK marketing manager Nataly Scarpetta comments: “We’re delighted to announce the arrival of our new-look Signature packs, which will add further standout on shelf to the UK’s best-selling traditional cigar. Whilst the packs have changed, the cigars inside certainly haven’t, and will continue to offer adult smokers a smooth taste and smoking experience with unquestionably high quality.”