Mondelez updates Duos design and launches football-themed promotion

Mondelez International has introduced a new pack design for its Cadbury Duos range, which is growing by 17% (Nielsen).

The new packaging features a clear message, ‘One for me, One for you’, which aims to capitalise on the sharing opportunity and highlight the value of the Duos proposition to shoppers.

View Kidsanapun, Duos lead at Mondelez International, says: “Duos are a fast-growing category, and our new packaging and enhanced messaging will add further excitement and standout. Retailers should look to these new packs as an opportunity to add further strong messaging about the category on their shelves.”

In other news, Mondelez International has launched a ‘Win a Weekend in Their Boots’ campaign, which gives shoppers the chance to win an all-inclusive experience – that’s VIP match day tickets, travel and luxury hotel stay, pitchside access, a meet and greet with a club legend, plus a stadium tour.

This is building on two years of success with the company’s ‘Win a Day in Their Boots’ promotion by offering chocolate-loving football fans an even bigger football experience through its Cadbury FC platform.

The off-pack promotion is running until March on a wide range of tablet, multipack, bag, single and biscuit products, including Cadbury Buttons, Cadbury Twirl, Cadbury Wispa, Cadbury Dairy Milk Oreo, Trebor, Maynards Bassetts and, for the first time, Cadbury Freddo multipacks.

To enter the prize draw, shoppers simply pick up a participating Cadbury product, enter the barcode and batch code on the Cadbury FC competition site and select their preferred participating club.