Imperial Tobacco introduces New Crush Fusion range

Imperial Tobacco has updated its L&B Blue and Embassy Signature New Crush variants.

Now called L&B Blue New Crush Fusion and Embassy Signature New Crush Fusion, the relaunched variants provide adult smokers with the opportunity to enjoy an instant cooling sensation thanks to a new and exclusive ‘Fusion’ large bore filter, which is nearly 20% larger than a standard-size bore filter.

The New Crush Fusion range also features a white tip for a contemporary look and feel, a resealable foil to guarantee continuous freshness, and special tipping paper to provide the innovative cooling sensation.

L&B Blue New Crush Fusion and Embassy Signature New Crush Fusion, which are available for an rsp of £12.50 and £12.25 respectively, feature the same tobacco blend as the New Crush range.

Tom Gully, head of consumer marketing UK & Ireland at Imperial Tobacco, comments: “We are excited to continue the expansion of our popular L&B Blue and Embassy Signature ranges through the launch of our new and innovative New Crush Fusion variant.

“With kingsize cigarettes seeing impressive growth in both the economy and value-priced sectors, stocking our New Crush Fusion range will help retailers to tap into the continued demand for value tobacco and, in turn, maximise sales.”