Imperial Brands launches new blu bar kit and pod flavours

Imperial Brands has launched a range of new flavours for its rechargeable blu bar kit vape line.

The additions are three new kit flavours – each comprising a rechargeable blu bar device and flavoured pod – and 11 new blu pod flavours, making a total of 15 flavours across the range.

The three new kit flavours are Watermelon Ice, Blueberry Ice, and Blueberry Sour Razz, whilst the replaceable packs of two pods are now available in Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and Triple Melon. The blu pod packs and blu bar kits both carry an rsp of £5.99.

The launch is a response to the growing popularity of fruity flavours among users of vape products. This is especially the case among current users of disposable vape products, who will have to consider alternatives in the light of the disposable vape ban on 1 June 2025.

Imperial Brands launched blu bar kit last summer, to provide consumers with an alternative to disposables that mirrors the same flavour experience and convenience that has driven the demand for disposables – with a post-ban compliant device.

Yawer Rasool, consumer marketing director UK & Ireland at Imperial Brands, commented: “The vape market in the UK is being driven by two key factors – flavour choice and ease of use. As the availability of disposable vapes comes to an end in the UK, our extended blu bar range has been designed to be just as easy to use as a disposable vape product, while offering the most popular flavours in a reuseable pod format.

“Given that the overall pod market nearly doubled in the last year (Nielsen), mainly due to growth in the availability of products which offer the same convenience as disposable vapes, it is clear that the new blu bar kit and pods are a ‘must stock’ item for retailers.”