Adrian Hipkiss, head of energy brands at AG Barr, says: “These latest limited-edition launches across Energy and Sport are helping us provide an increasingly diverse range of drinks that tap into multiple consumer trends and flavour desires. The two new flavours will build excitement in their respective rapidly growing categories, ultimately supporting our retail partners to drive more sales.

“Limited editions create a buzz around the chiller, with shoppers keen to try before it’s gone and we will be supporting both new flavours with a social and sampling campaign. We’d advise retailers to stock up on both formats and ensure availability, particularly during peak times.

“We’re confident that these new additions will continue to delight consumers and reinforce our ongoing commitment to innovation and excellence within the energy and functional categories.”