Pringles and Cheez-It hit more than 20 wholesale depots for Flavour Fest ‘25

Kellanova has announced that Pringles and Cheez-It are joining forces to present the first ever Flavour Fest ’25 – two weeks of wholesale depot takeovers, showcasing how retailers can drive snacking sales in a key season for convenience.

The co-branded activation will run from 16 June to 10 July at more than 20 major depots across the UK and will include a raft of in-depot activity.

Retailers in attendance will have the chance to sample new flavours, enjoy unbeatable one-day-only offers including 50% POR deals, enter prize giveaways, and access exclusive point-of-sale bundles to drive visibility and sales of both brands in store.

Dedicated Pringles and Cheez-It representatives will also be on hand to provide guidance, category insights and actionable merchandising strategies to help retailers maximise the snacking opportunity and boost their bottom line this summer.

The snacking category is worth nearly £3 billion in the UK (Statista). Since launching in the UK last year, Cheez-It has been a standout performer in the category, having been named the largest crisp NPD in 2024 (Kantar). This, along with Pringles’ strong market presence (NIQ), makes both brands key players in driving consumer demand.

Rebecca Worthington, salty snacks marketing lead at Kellanova, says: “The convenience channel plays a crucial part in our brand’s overall retail strategy, so we’re excited to hit the road and connect with retailers from across the country during our inaugural Flavour Fest ’25.

“We want retailers to walk away not just with great deals, but with ideas, tools, and confidence to drive their snack sales. Flavour Fest ’25 is all about supporting the convenience channel and helping them make this season a standout success. Don’t miss it!”