Product & Promotions News

Yorkshire Tea launches Campaign for a Proper Brew

Date: May 10, 2019Leave a comment

Taylors of Harrogate has launched a ‘Campaign for a Proper Brew’ with its Yorkshire Tea brand. The campaign highlights consumer dissatisfaction with tea out of home, often due to cafés […]


Swizzels launches holiday prize draw for convenience retailers

Date: May 9, 2019Leave a comment

Convenience retailers will have the chance to win a family holiday this summer with Swizzels. As part of the sweet manufacturer’s ‘Fun in the Sun’ competition, retailers will need to […]


£1.3 million investment package for Tetley Cold Infusions

Date: May 3, 2019Leave a comment

Tata Global Beverages has announced a £1.3 million investment in its Tetley Cold Infusions range with new products, new formats, and a programme of marketing and in-store support. A new […]


Rubicon backed by ‘Catch the Taste of Summer’ cricket campaign

Date: May 1, 2019Leave a comment

Barr Soft Drinks is reinforcing Rubicon’s status as the official soft drinks partner of the England Cricket Team with a summer-long national marketing campaign. The £2 million Rubicon ‘Catch the […]


Largest ever competition for Badger Beer launched by Hall & Woodhouse

Date: April 24, 2019Leave a comment

On 6 May, Hall & Woodhouse is launching its largest ever competition for Badger Beer, which has been brewed in Dorset since 1777. ‘Back to Earth with Badger’ will take […]


ACE Colour Powder now available from Robinson Young

Date: April 12, 2019Leave a comment

The leading stain removal brand ACE, which is distributed by Robinson Young, now includes ACE Colour Powder, a new format of its best-selling product, ACE for Colours. The new line […]


Barr launches £6 million Irn-Bru ‘Get Some Irn In You’ campaign

Date: March 28, 2019Leave a comment

Barr Soft Drinks is investing £6 million in Irn-Bru, the UK’s No.1 flavoured carbonate brand (IRI), with a new campaign that will urge shoppers to ‘Get Some Irn In You’. […]


Britvic refreshes Tango with new look and three sugar-free flavours

Date: March 20, 2019Leave a comment

Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging redesign and a £2.2 million marketing investment that will see the brand back […]


Kepak launches Rustlers Construction Games ‘Lunch – Nailed It’ campaign

Date: March 18, 2019Leave a comment

Kepak Consumer Foods is rolling out a nationwide campaign to position Rustlers, the UK’s top-selling micro snack brand, as the ideal hot lunch option. The Construction Games ‘Lunch – Nailed […]


Barr launches zero added sugar variant of Rubicon Mango

Date: February 20, 2019Leave a comment

Barr Soft Drinks has launched a Mango Zero Added Sugar sparkling version of Rubicon, the UK’s No.1 exotic juice drink brand (IRI). “With more than one in five flavoured carbonates […]


Bold new look for VK best-selling mixed pack

Date: February 19, 2019Leave a comment

Global Brands has revamped the design of its best-selling mixed pack of VK, the fastest growing traditional RTD in the UK’s off-trade (Nielsen). In addition to a colourful new look, […]


Britvic launches Robinsons Fruit Creations in convenience with PMP

Date: February 12, 2019Leave a comment

Britvic has launched Robinsons Fruit Creations in the convenience and wholesale channels with an exclusive PMP, following the product’s success within the grocery sector. The £1.99 price-marked one-litre bottles are […]