Product & Promotions News
Swizzels marks 70 years of Refreshers with initiative to ‘refresh’ communities
To celebrate the 70th anniversary of Refreshers, Swizzels has launched The Great Community Refresh – a nationwide initiative to give back to those who have supported the brand for decades. […]
Pringles and Cheez-It hit more than 20 wholesale depots for Flavour Fest ‘25
Kellanova has announced that Pringles and Cheez-It are joining forces to present the first ever Flavour Fest ’25 – two weeks of wholesale depot takeovers, showcasing how retailers can drive […]
Zest Food Partners teams up with Global Fries to chip into UK foodservice
Zest Food Partners has announced a new partnership with Global Fries, a Belgian producer of high-quality frozen potato products. Global Fries, based in Vleteren, West Flanders, has rapidly expanded since […]
Fisherman’s Friend backed with publicity campaign during hay fever season
Fisherman’s Friend is urging retailers to make sure they don’t leave shoppers disappointed this hay fever season, as demand for relief from the annual ailment is predicted to soar. With […]
Swizzels launches two HFSS-compliant Squashies products
Swizzels has launched two new HFSS-compliant products – Squashies Tropical and Squashies Sour Shooting Stars. Landing on shelves in time for summer, the new additions to the Squashies line-up – […]
Mondelez unveils a new pack design for LU
Mondelez International has unveiled a new pack design for LU, the biscuit brand renowned for its French heritage. LU is the fastest growing brand in the special treat biscuits segment, […]
BrewDog collaborates with Booker and Co-op for exclusive brews
Tapping into the evolving fruit beer trend, BrewDog has collaborated with Booker and Co-op to introduce two new exclusive fruity beers. Exclusive to Booker, Orange Crush (4.3% abv) is an IPA […]
Hamlyns of Scotland teams up with The Hebridean Baker
Banffshire-based Hamlyns of Scotland has announced a new partnership with Coinneach MacLeod, the Hebridean Baker. This follows the launch of recyclable paper packaging across Hamlyns’ core range of porridge oats […]
Barr Flavours link with Jurassic World Rebirth for on-pack promotion
AG Barr is launching an on-pack promotion on its Barr Flavours range of soft drinks, in partnership with Universal Pictures and Amblin Entertainment’s film Jurassic World Rebirth. The promotion begins […]
TV and film star Lucien Laviscount announced as Schweppes ambassador
Coca-Cola Europacific Partners (CCEP) has announced that TV and film star Lucien Laviscount is the new face of the Schweppes brand. Schweppes has been innovating for over 200 years – […]
Food businesses urged to back British Eggcellence
The British Egg Industry Council has launched a new campaign demanding that food businesses drop dual standards on egg purchasing and back British eggs. Spearheading the new campaign is a […]
SHS Drinks announces launch of WKD Cherry Ice
SHS Drinks has announced the introduction of WKD Cherry Ice. WKD Cherry Ice is available in 70cl bottles (standard rsp £3.38 and £3.29 price-marked packs) and in 330ml cans, which […]
