Product & Promotions News
Swizzels launches two HFSS-compliant Squashies products
Swizzels has launched two new HFSS-compliant products – Squashies Tropical and Squashies Sour Shooting Stars. Landing on shelves in time for summer, the new additions to the Squashies line-up – […]
Mondelez unveils a new pack design for LU
Mondelez International has unveiled a new pack design for LU, the biscuit brand renowned for its French heritage. LU is the fastest growing brand in the special treat biscuits segment, […]
BrewDog collaborates with Booker and Co-op for exclusive brews
Tapping into the evolving fruit beer trend, BrewDog has collaborated with Booker and Co-op to introduce two new exclusive fruity beers. Exclusive to Booker, Orange Crush (4.3% abv) is an IPA […]
Hamlyns of Scotland teams up with The Hebridean Baker
Banffshire-based Hamlyns of Scotland has announced a new partnership with Coinneach MacLeod, the Hebridean Baker. This follows the launch of recyclable paper packaging across Hamlyns’ core range of porridge oats […]
Barr Flavours link with Jurassic World Rebirth for on-pack promotion
AG Barr is launching an on-pack promotion on its Barr Flavours range of soft drinks, in partnership with Universal Pictures and Amblin Entertainment’s film Jurassic World Rebirth. The promotion begins […]
TV and film star Lucien Laviscount announced as Schweppes ambassador
Coca-Cola Europacific Partners (CCEP) has announced that TV and film star Lucien Laviscount is the new face of the Schweppes brand. Schweppes has been innovating for over 200 years – […]
Food businesses urged to back British Eggcellence
The British Egg Industry Council has launched a new campaign demanding that food businesses drop dual standards on egg purchasing and back British eggs. Spearheading the new campaign is a […]
SHS Drinks announces launch of WKD Cherry Ice
SHS Drinks has announced the introduction of WKD Cherry Ice. WKD Cherry Ice is available in 70cl bottles (standard rsp £3.38 and £3.29 price-marked packs) and in 330ml cans, which […]
Kellanova launches Pringles Hot Blazin’ Fried Chicken in convenience channel
Following a successful roll-out across grocers nationwide, Kellanova has expanded its convenience offering with a new, fiery addition to its Pringles Hot portfolio: Blazin’ Fried Chicken. Launched in response to increased […]
Taylors of Harrogate sponsors Channel 4 show Sunday Brunch
Taylors of Harrogate has become the new sponsor of the Channel 4 show, Sunday Brunch. The sponsorship, which began on 6 April, features ident ads from the Yorkshire-based coffee business throughout […]
Brothers Cider unveils new formulations and packaging and Glastonbury promotion
Brothers Cider, which will again be the Official Cider of Glastonbury Festival, has enhanced both the packaging and formulations of its ciders. New-look cans feature more impactful fruit flavour illustrations […]
STG adds three new flavours to its XQS range
Scandinavian Tobacco Group UK (STG) has introduced three new flavours to its XQS nicotine pouch portfolio. Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist each have an rsp of £5.50. All […]
