CCEP launches festive promotion with chance to win trip to ICEHOTEL

Coca-Cola Europacific Partners (CCEP) has launched an on-pack promotion offering shoppers the chance to win a trip to Sweden’s ICEHOTEL, alongside thousands of seasonal prizes.

Running until 31 December, the promotion is available on packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar in 500ml (PMP and non-PMP), 1.25-litre, 1.75-litre and two-litre bottles, as well as multipacks of 330ml cans (eight, 24 and 30-packs).

Shoppers can enter by scanning QR codes on promotional packs to access the Coca-Cola app.

Eight winners will each enjoy a three-night trip for two to the heart of Swedish Lapland, in Kiruna – home to the iconic ICEHOTEL, a structure rebuilt each year from ice harvested from the frozen Torne River.

Thousands of instant-win prizes are also up for grabs, including dining-out vouchers and exclusive Coca-Cola Christmas merchandise, from festive scarves to Coca-Cola baubles.

The campaign is part of Coca-Cola’s wider seasonal marketing activity.

Convenience retailers can download Coca-Cola Christmas PoS materials via MyCCEP.com to help drive visibility and excitement in store.

Rob Yeomans, vice-president commercial development at Coca-Cola Europacific Partners GB, says: “Coca-Cola has always been about bringing people together and creating uplifting moments of joy, and that’s never felt more special than at Christmas. This campaign captures that spirit perfectly. From giving eight lucky winners a once-in-a-lifetime trip to Sweden’s ICEHOTEL to sharing thousands of prizes that can be enjoyed with family and friends, it’s all about spreading joy and helping our brand fans bring even more magic to the season.

“To really make the most of the campaign and drive sales this Christmas, we’re encouraging retailers to keep impulse zones well-stocked with our festive packs and drive visibility with PoS materials.”