CCEP launches Coca-Cola ‘Guess the Goals’ promotion

Coca-Cola Europacific Partners (CCEP) has announced the launch of a ‘Guess the Goals’ promotion on Coca-Cola.

Building on Coca-Cola becoming the Premier League’s Official Soft Drink Partner earlier this year, the new ‘Guess the Goals’ campaign invites fans to predict how many goals will be scored across each Premier League game week via the Coca-Cola app.

The promotion is running until 10 March. To enter, shoppers scan the QR code found on promotional multipacks of Coca-Cola Original Taste and Coca-Cola Zero Sugar or on in-store PoS materials and head to the Coca-Cola website After answering a qualifying question, they can submit their prediction for the total number of Premier League goals they think will be scored that game week.

Those who guess correctly will be entered into a weekly prize draw for the chance to win one of 1,000 official Premier League PUMA footballs.

Following the eight-week promotion, fans will have an extended entry window to 10 May to enter a final prize mop-up draw for the chance to win one of 20 Premier League PUMA balls.

The promotion is being backed by an integrated marketing campaign spanning experiential activity, a Sky Sports partnership with short-form ad clips, digital and out-of-home advertising, PoS materials, and a multi-platform social media push.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, says: “For Gen Z and Millennial football fans, the build-up to kick-off is almost as exciting as the match itself. They live and breathe the game, and they love proving they know their stuff.

“Guess the Goals taps into that passion and gives fans a brilliant reason to reach for a Coca-Cola before the whistle blows. We’re bringing an extra dimension to matchday that rewards their football knowledge and keeps them engaged week after week.

“With 8,000 prizes to win and a new draw every game week, there are plenty of opportunities to get involved – and we can’t wait to celebrate all those winning predictions.”

Retailers can request Guess the Goals promotional PoS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.

The Coca-Cola portfolio accounts for more than two-thirds (69.3%) of value sales in cola (Nielsen and CGA).