Nomadic launches Yogurt & Oat Bar to create new chilled category

Nomadic has created a new category in chilled snacking with the launch of its Yogurt & Oat Bar.

The 28g bar, a soft oat base topped with creamy yogurt and encased in a dark chocolate layer, is the first chilled bar of its kind in the UK. It has an rsp of £1.50.

Such bars have long been a staple of chiller cabinets on mainland Europe, but it is America where they have recently become a huge hit amongst consumers looking for a tasty, yet healthier, snack. Led by the multi-million dollar brand ‘Clio’, chilled yogurt bars have quickly become a common sight in US chillers, with people often also opting for them as an alternative to a pudding.

Nomadic’s launch follows extensive consumer research here, as well as a fact-finding mission to key American markets for such products.

Described by Nomadic as ‘dessert in a bar and a lighter take on indulgence’, the Yogurt & Oat Bar contains 134 calories, and the yogurt contains gut-healthy live cultures.

Jennifer Crew, Nomadic’s brand manager, says: “We couldn’t be more excited with this launch; it’s a new category with massive potential that we’re delighted to create! Genuine variety in chilled snacking – especially in nourishing and convenient snacks – has been sorely lacking until now. Our always ‘on-the-go’ consumers now have another great choice from Nomadic.”