10-pack PMPs launched for 1664 Bière, Carlsberg Danish Pilsner and Holsten Pilsner

Carlsberg Britvic has announced that 1664 Bière, Carlsberg Danish Pilsner and Holsten Pilsner are now available in 10-pack price-marked packs.

The development marks Holsten’s first multipack format, available exclusively to the convenience channel.

Launched with sharing and social occasions in mind, the new 10-packs are designed to help retailers cater to more at-home gatherings, while also supporting rapid delivery occasions for shopper convenience.

Some 51.8% of convenience shoppers purchased a price-marked product within the convenience channel from late June to mid-September this year (Lumina).

The company points out that, for shoppers, price marking signals clear value, while larger formats help retailers to increase basket spend and cater to more socialising occasions throughout the year – ultimately appealing to more top-up shoppers.