CCEP adds Diet Coke Cherry to its permanent line-up

Coca-Cola Europacific Partners (CCEP) has added Diet Coke Cherry to its permanent range.

The launch follows the successful return of Diet Coke Cherry as a limited edition earlier this year – it generated £250,000 in value sales in just three weeks.

Cherry variants have delivered £270 million in value sales over the past year, and Diet Coke is now worth more than £500 million in retail (Nielsen).

Rolling into stores nationwide from early January, Diet Coke Cherry will be available in 330ml cans, 500ml PET bottles, and multipacks.

The launch will be supported by social activity, in-store sampling, and digital and out-of-home advertising aimed at driving trial and repeat purchases.

Convenience retailers can request Diet Coke Cherry PoS materials and download digital assets via MyCCEP.com, to help bring the launch to life in-store.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Diet Coke continues to enjoy exceptional loyalty – so much so that 32% of its drinkers say they’d drop out of the cola category altogether if it wasn’t available (Kantar). That tells you everything you need to know about the strength of the brand.

“The return of our limited-edition Diet Cherry Coke earlier this year was met with incredible demand, so we’re making it a permanent variant designed to deliver long-term value for retailers. With cherry flavours contributing over half of cola segment growth, this launch is set to be a standout performer in 2026 (Nielsen).”