Grenade launches limited-edition Soft Core Creme Egg Protein Bar

Grenade, the UK’s No.1 protein bar brand (Circana), is launching a limited-edition Creme Egg flavoured bar.

Available from December until April in a 45g on-the-go size, the limited-edition Grenade Soft Core Creme Egg Protein bar has an rsp of £2.50 and features over 13 grams of protein and just two grams of sugar. It is also non-HFSS.

The Grenade Soft Core Creme Egg Protein Bar is Grenade’s softest protein bar yet and a new format of bar, made from light, fluffy protein dough with a yolk-coloured Creme Egg flavoured filling, all wrapped in milk chocolate.

Ideal for consumers looking for a snack on the go, some fuel between meetings or a post-gym perk, the Grenade Creme Egg bar joins the Grenade protein bar range of 14 bars which are high in protein, low in sugar and less than 250 calories.

Rachel Austerberry, UK retail sales director at Grenade, says: “Grenade is breaking new ground with the first-ever official Creme Egg flavoured protein product. Our new Soft Core range is an innovative addition to our offering sure to drive consumer interest and recruit new consumers to the category, thanks to its more indulgent texture and taste.”