Cadbury Twirl says ‘no to slow’ with new campaign

Mondelez International has launched a campaign to celebrate Cadbury Twirl’s ‘melt-in-your mouth chocolatiness, crafted to appeal to consumers who are looking for a fast-hitting chocolate fix’.

The messaging, ‘Zero to Chocolately in Milliseconds’, has been brought to life by highlighting universally relatable slow moments, such as waiting for someone to finish typing a text, being stuck behind a slow walker, or waiting for a slow traffic light. The brand then contrasts these with the instant chocolate hit of a Cadbury Twirl, which, unlike life’s slow moments, gets straight to the good bit.

Katya Savelieva, brand manager for Cadbury Twirl at Mondelez International, says: “There are endless moments in life where things take too long, or move painfully slowly, and all you want is to get straight to the good bit. And while we can’t solve long queues or slow VAR decisions, our new campaign communicates that Twirl can offer a chocolate hit that cuts right to the chase, melts in an instant and delivers the goods. Cadbury Twirl and its fast-melting swirls deliver consumers just that – instant chocolatiness. What more could you want?”

The campaign, which runs across a variety of media channels, including out of home, digital, social and audio, follows the launch of limited-edition Cadbury Twirl White Dipped.