Kingfisher Drinks launches Sagres Sol & Mar in the UK

Kingfisher Drinks has announced the launch of  Sagres Sol & Mar in the UK.

The new product is available to grocery and convenience retailers from August onwards in retail packs of 6 x 250ml bottles, with an rsp of £6 per pack.

Sagres Sol & Mar is described as light, crisp and brewed with a subtle touch of sea salt from the Portuguese coast. The salt is said to bring out its smooth, easy drinking character, while the lower 4% abv makes it ideal for warm-weather occasions.

Located on the far western edge of Portugal’s Algarve, Sagres is where Sagres Beer is made before being exported around the world. With over two million Brits visiting Portugal every year, Sagres offers them a reminder of their visits.

Andy Sunnucks, senior brand manager at Kingfisher Drinks, comments: “We know many drinkers nowadays are looking for more lower abv, flavour forward options with authenticity and craft cues, and new Sagres Sol & Mar delivers on all three.

“Sol & Mar isn’t just inspired by Portugal, it’s brewed there, and the beer’s flavour, ingredients, and laid-back attitude reflect the lifestyle and taste of the Portuguese coast. It feels like a natural addition to the Sagres range following the main brand’s success as the house beer in Nando’s, and we’re confident the lower abv will align well with current consumer demands.”