Meridian introduces a new look for nut butters

Natural butter brand Meridian is rolling out a new look this summer.

The new design brings clearer colour coding across the full Meridian range, more easily distinguishing between crunchy peanut and almond variants.

Meridian is still made the same way it always has been, roasted and produced in Wrexham using 100% nuts (skin on), never with palm oil, and with no unnecessary additions. That focus on simplicity and quality is what the company claims continues to set the brand apart in a market now worth £155 million and growing at 5.9% annually (The Grocer/NIQ).

With 16% growth rate, Meridian has achieved over 13% market share (Nielsen), delivering nearly £18 million in annual value sales.

“This refresh is about making a strong brand even stronger,” says Rachael Kelland, brand manager for Meridian. “We’ve got a product people trust, one that’s built on quality, taste and transparency, and this new look makes it even easier for them to find what they’re looking for. Whether it’s smooth peanut or a more textured crunch variety, shoppers can now spot their favourite at a glance.”

The pack redesign is being supported by an integrated shopper marketing campaign, with digital and influencer activity already underway and outdoor media planned for later in the year. The aim is to drive further brand engagement and bring new consumers into the category.

The relaunch comes at a time when consumers are increasingly looking for plant-based sources of protein, with nut butters offering an accessible and versatile solution. For Meridian, it’s not about chasing trends however, it’s about staying consistent and authentically real.

“We’ve always done things the Meridian way,” adds Kelland. “That means no palm oil, no shortcuts, just brilliant nut butters made from the best ingredients. This new look celebrates that and gives us a platform to reach even more consumers.”