Mondelez launches new 10-pack for Cadbury Brunch bars

Mondelez International has launched a new value 10-pack for its Cadbury Brunch bars, as well as new packaging.

The packs feature bolder graphics that highlight the brand’s taste credentials as well as its ingredients, while the value pack has 10 bars — an additional six bars to the standard pack — and aims to meet the needs of large families and shoppers looking for better value.

Cadbury Brunch Choc Chip cereal bars contain oats, bran flakes and rice crispies mixed with a drizzle of honey, topped with chocolate chips and dipped in Cadbury milk chocolate.

Bethany Wenn, brand manager for Cadbury Brunch, says: “We’ve focused our redesign on what makes Cadbury Brunch a leading snack bar in the UK, which is our irresistible taste, delivered by a mix of satisfying cereal ingredients meeting smooth Cadbury milk chocolate.

“Cadbury Brunch is a great grab-and-go cereal bar for busy mornings, afternoon pick-me-ups, or whenever consumers need something satisfying on the move. We feel the range offers a point of difference to shoppers where the ingredients used deliver irresistible flavour.