Thatchers Vintage now available in 440ml cans

Thatchers Cider has introduced Thatchers Vintage in a convenient 440ml can format.

Thatchers Vintage has grown by 104.4% in the last two years (NIQ), and now consumers can enjoy the medium dry 8.3% cider in a can. The move reflects growing consumer demand for premium cider in a more versatile, portable and sustainable format.

“This is a timeless cider, with a depth of character and refined taste that offer a full-bodied, sophisticated drink made with absolute dedication to quality,” says Martin Thatcher, fourth generation cidermaker. “By introducing it in cans, we’re giving cider lovers more ways to enjoy this exceptional drink, while maintaining a premium experience.”

The premium cider category has a loyal consumer base and is showing strong growth, up 23.7% versus last year (NIQ).

Jon Nixon, commercial director at Thatchers Cider, says: “The new can format is a fresh and exciting alternative to the traditional glass packaging which dominates the vintage category currently. With its rich and refined branding, Thatchers Vintage cans offer consumers a modern take on a classic cider.

“Cans continue to grow in popularity – they’re lighter, easier to recycle, and as consumers increasingly look for sustainable options, even in premium products, they offer a great alternative.”

Thatchers Vintage 4 x 440ml can packs have an rsp of £6.49.