CCEP launches Fantasy Premier League Challenge on-pack promo on Coca-Cola

Coca-Cola Europacific Partners has thousands of football-themed prizes to be won in a new Fantasy Premier League Challenge on-pack promotion.

The activity is running until 2 November across Coca-Cola Original Taste and Coca-Cola Zero Sugar. Promotional packs, which feature the Premier League logo, include plain and price-marked 330ml cans, 500ml, 1.25-litre and 2-litre PET bottles.

Convenience retailers can request campaign PoS and digital assets from My.CCEP.com to support the promotion in store.

To enter the free prize draw, shoppers scan the on-pack QR codes on a promotional can and head to the Fantasy Premier League website or app. Once registered, they can create and submit a team to participate and enter the weekly ‘Beat the Icon’ challenge, where they go head to head with a team selected by a football or cultural icon.

Players have the chance to win across two tiers of prize pools. Everyone who participates is entered into a draw to win from a prize pool of more than 20,000 football-themed items, including headphones and speakers. Those who successfully ‘Beat the Icon’ will go into an exclusive draw to win one of 2,100 premium prizes, such as match tickets, vintage t-shirts and Sky Sports memberships.

The on-pack promotion is being supported by an integrated multi-million-pound marketing campaign which includes a Sky Sports partnership, paid social media and influencer activity, and online, TV, digital and out-of-home advertising throughout September and October.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Football is a passion that unites millions across Great Britain. We’re tapping into this with our new promotion – offering fans the opportunity to engage even more deeply with the game they love – with the chance to win some great prizes along the way.

“This campaign will not only keep the Coca-Cola brand front of mind but help to drive significant incremental cola sales for our retail partners. It’s a winning combination for retailers and football fans alike, and we can’t wait to see the excitement unfold in-store and online.”

Coca-Cola will be the Premier League’s Official Soft Drink Partner in a deal that kicks off for the 2025/26 season.