Product & Promotions News

Food businesses urged to back British Eggcellence
The British Egg Industry Council has launched a new campaign demanding that food businesses drop dual standards on egg purchasing and back British eggs. Spearheading the new campaign is a […]

SHS Drinks announces launch of WKD Cherry Ice
SHS Drinks has announced the introduction of WKD Cherry Ice. WKD Cherry Ice is available in 70cl bottles (standard rsp £3.38 and £3.29 price-marked packs) and in 330ml cans, which […]

Kellanova launches Pringles Hot Blazin’ Fried Chicken in convenience channel
Following a successful roll-out across grocers nationwide, Kellanova has expanded its convenience offering with a new, fiery addition to its Pringles Hot portfolio: Blazin’ Fried Chicken. Launched in response to increased […]

Taylors of Harrogate sponsors Channel 4 show Sunday Brunch
Taylors of Harrogate has become the new sponsor of the Channel 4 show, Sunday Brunch. The sponsorship, which began on 6 April, features ident ads from the Yorkshire-based coffee business throughout […]

Brothers Cider unveils new formulations and packaging and Glastonbury promotion
Brothers Cider, which will again be the Official Cider of Glastonbury Festival, has enhanced both the packaging and formulations of its ciders. New-look cans feature more impactful fruit flavour illustrations […]

STG adds three new flavours to its XQS range
Scandinavian Tobacco Group UK (STG) has introduced three new flavours to its XQS nicotine pouch portfolio. Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist each have an rsp of £5.50. All […]

BrewDog backs Punk IPA with ‘meal and a pint’ on-pack promotion
To celebrate its milestone 18th year, Punk IPA – BrewDog’s first ever brew – is offering a £10 meal and pint with every purchase of promotional packs, available between April […]

Imperial Brands launches new blu bar kit and pod flavours
Imperial Brands has launched a range of new flavours for its rechargeable blu bar kit vape line. The additions are three new kit flavours – each comprising a rechargeable blu […]

Boost Drinks unveils new limited-edition Energy and Sport flavours
Boost Drinks has introduced two new limited-edition lines: Blue Raspberry Energy and Cloudy Lemonade Sport. Blue Raspberry Energy is available in a 75p price-marked 250ml can, while Cloudy Lemonade Sport […]

Radnor introduces 85p PMP for Radnor Splash
Radnor is introducing a new range of price-marked packs for Radnor Splash with the aim of expanding its presence in the convenience sector. Radnor Splash will be available from April […]

Navson launches one-litre sports cap bottle for Avant natural mineral water
Navson has launched a new one-litre sports cap bottle in its Avant natural mineral water range to meet the demands of people with active lifestyles. The water is described as […]

Kellanova launches Pringles Steak as convenience exclusive
Kellanova has introduced a Flame Grilled Steak variety of Pringles as a convenience channel exclusive. This decision is aligned to the brand’s strong performance across symbols and independents – now […]