Product & Promotions News
Imperial Tobacco introduces New Crush Fusion range
Imperial Tobacco has updated its L&B Blue and Embassy Signature New Crush variants. Now called L&B Blue New Crush Fusion and Embassy Signature New Crush Fusion, the relaunched variants provide […]
STG unveils new design for Signature cigar range
Scandinavian Tobacco Group UK (STG) has redesigned its Signature cigar range. The new contemporary design appears on packs of Signature Blue, Signature Original and Signature Red Filter. The newly designed […]
Mondelez updates Duos design and launches football-themed promotion
Mondelez International has introduced a new pack design for its Cadbury Duos range, which is growing by 17% (Nielsen). The new packaging features a clear message, ‘One for me, One […]
Republic Technologies introduces new OCB Rice papers to UK
Republic Technologies (UK) is aiming to accelerate demand for its OCB range with the introduction of OCB Rice papers. Organic and chlorine free, OCB Rice papers are made from a […]
Fisherman’s Friend supported with ‘24 for 22’ cash & carry promotion
Fisherman’s Friend is aiming to help convenience retailers maximise sales during the annual cold and flu season with a promotion on cases of its lozenges in cash & carry wholesalers. The […]
Walkers and Bestway launch new festive promotion
Walkers and Bestway have partnered to launch a new promotion, focused on Walkers and Sensations’ recent limited-edition launches. Three retailers will win £500, with an extra £1,000 donation each to […]
Swizzels urges the trade to prepare for Veganuary
Swizzels is urging the trade to stock up on its vegan range as it continues to grow in popularity. In 2023, more than 700,000 people signed up to the challenge […]
Riverside develops technology to accelerate greeting cards sales
Riverside Greetings has developed RFID (Radio Frequency Identification) and AI (Artificial Intelligence) technology that is expected to accelerate the growth of greeting cards in the convenience and forecourt sector. The […]
Florette launches foodservice range
Agrial Fresh Produce has introduced Florette Foodservice to launch its Florette salad brand into the foodservice arena. Gwyn Jones, head of commercial at Florette Foodservice, says: “We’ve been working successfully […]
Zest Food Partners announces launch of Sigma’s The Mad Butcher
Sigma – the largest charcuterie producer in Europe and a client of Zest Food Partners – has launched The Mad Butcher brand of gourmet authentic cured meat snacks. Meat snacking […]
Imperial Tobacco launches Embassy Signature Rolling Tobacco
Imperial Tobacco has extended its Embassy Signature range with the launch of a new rolling tobacco variant. Embassy Signature Rolling Tobacco includes Imperial’s fastest selling and finest tobacco blend in […]
Kepak launches Big Night In campaign for Rustlers
Kepak is backing Rustlers, the £107.8 million chilled ready meals brand (Nielsen), with a Big Night In campaign. The initiative, which includes national TV advertising, PR activity, and influencer support, […]