Product & Promotions News

Yeastie Boys craft beers join KBE Drinks’ portfolio

Date: August 20, 2021Leave a comment

KBE Drinks, the premium world beer and cider company, has announced a new deal with Yeastie Boys Brewing Company. KBE Drinks will become the exclusive UK distributer for Yeastie Boys’ […]


Jammie Dodgers PMPs in smaller case size for convenience channel

Date: August 18, 2021Leave a comment

Burton’s Biscuit Company is supporting the convenience channel with the relaunch of its PMP case for Jammie Dodgers. The new compact case of 15 x 140g packs (price-marked at 89p) […]


British Beef & Ale variant joins Tyrrells range

Date: August 17, 2021Leave a comment

KP Snacks has expanded its Tyrrells range with a new flavour, British Beef & Ale. Available from 30 August, the new line comes in 40g single packs (rsp 85p) and […]


New £1 million summer campaign launched for Whitley Neill Gin

Date: August 17, 2021Leave a comment

Halewood has launched a new £1 million advertising campaign for Whitley Neill Gin which taps into summer al fresco eating occasions. The campaign comes as Whitey Neill was crowned the […]


Birds Eye signs up Zest Food Partners to grow its foodservice business

Date: August 3, 2021Leave a comment

Birds Eye Foodservice has announced that it is working with Zest Food Partners to help grow its range of products in the foodservice market. Part of Nomad Foods, Birds Eye […]


Isle of Wight Distillery unveils Mermaid Gin & Indian Light Tonic RTD

Date: July 29, 2021Leave a comment

The Isle of Wight Distillery has launched its first RTD for Mermaid Gin – a 6% abv blend of its signature award-winning gin and Indian light tonic. The launch comes in […]


Halewood backs JJ Whitley Vodka with £3.5 million advertising campaign

Date: July 27, 2021Leave a comment

Halewood has launched its first above-the-line campaign for JJ Whitley vodka which celebrates the brand’s Russian provenance, whilst also paying homage to its British heritage.  Production of the JJ Whitley […]


Malibu invites consumers to Let The Funshine in latest campaign

Date: July 26, 2021Leave a comment

Malibu, the UK’s No.1 coconut rum brand (Nielsen) from Pernod Ricard, is inviting consumers to ‘Let The Funshine’ with its new global media campaign. The creative is a playful depiction […]


Sunmagic supports revamped Daymer Bay Drinks range with wholesaler promotions

Date: July 21, 2021Leave a comment

Sunmagic Juices has relaunched Daymer Bay drinks as a premium artisan juices and lemonades brand. Available in 250ml single-serve glass bottles, the Daymer Bay range comprises five not-from-concentrate premium juices: […]


Swizzels backs Squashies with a Squashathon campaign

Date: July 20, 2021Leave a comment

Swizzels has launched a summer campaign for Squashies called Squashathon, supported by strong wholesaler promotions. and a trade press campaign. The consumer-focused campaign will be engaging shoppers in July and […]


Win a visit from the Yorkshire Tea Little Urn tea van

Date: July 13, 2021Leave a comment

Yorkshire Tea is inviting entries from convenience businesses across the UK to win a visit from its trusty tea van, Little Urn, this autumn. The aim of the initiative is […]


Wholesale activity part of Boost’s 20th anniversary celebrations

Date: July 8, 2021Leave a comment

Boost Drinks is marking its 20th anniversary this year with a host of events to celebrate its year-on-year growth and thank wholesalers, independent retailers and consumers for their continued support. […]