Product & Promotions News
Kellogg’s unveils ‘promotional bonanza’ as Team GB partner
Kellogg’s has been announced as the Official Team GB partner for the Rio Olympic Games 2016. The sponsorship, which will be leveraged via significant promotional activity, gives Kellogg’s Team GB […]
Kellogg’s to launch premium fruit and granola snack bars
Kellogg’s is set to strengthen its portfolio of single-serve bars by releasing two fruit and granola variants into the convenience channel next month. The new additions, which have an rsp […]
Müller Wiseman Dairies unveils on-pack movie promotion
Müller Wiseman Dairies has teamed up with 20th Century Fox to celebrate the release of Snoopy and Charlie Brown: The Peanuts Movie with the launch of an on-pack promotion across […]
Kellogg’s targets New Year health kick with new breakfast pouches
Kellogg’s is urging wholesale customers to ‘capitalise on the healthier breakfast trend’ by stocking Ancient Legends – a range of resealable granola, muesli and cereal pouches. The new offering takes […]
Price-marked Cadbury Creme Egg Biscuits to launch next year
The UK’s best-selling Easter biscuit, Cadbury Creme Egg Biscuits, is set to return with a new £1 price-marked pack in 2016. Cadbury Creme Egg Biscuits will be available in the […]
AG Barr unveils new Irn-Bru Christmas commercial
AG Barr has released a brand-new Irn-Bru Christmas advert – its first for nine years. Providing a cheeky alternative to more sentimental Christmas adverts, ‘Jumper’ celebrates the gift of giving […]
Vimto brings back ‘Try Me Hot’ campaign
Vimto has re-launched its ‘Try Me Hot’ campaign to help drive added consumption during the cold winter months. Returning for a second year, the on-pack promotion aims to promote the brand’s […]
New ‘Creamy Coconut’ ice cream from Suncream Dairies hits shelves
Suncream Dairies has extended its Summertime range of ice cream with a ‘Creamy Coconut’ flavour. Combining a creamy texture with coconut pieces, the new easy-scoop variant comes in four-litre tubs. […]
New winter campaign for Tropical Sun
Wanis International Foods has launched an integrated marketing campaign to champion its range of Tropical Sun coconut products. The national campaign, which is being used to promote Coconut Water, Coconut […]
Premier Foods unveils dazzling display at Bestway depot
Premier Foods has created a bespoke Christmas-inspired display at Bestway Park Royal, designed to capture retailers’ attention in the run-up to the festive period. The display, which carries the strapline: […]
Virtual Tetley sales assistant launched in Bestway stores
Tata Global Beverages has developed a new virtual Tetley sales assistant, who has started working for the company in selected cash & carries. The application, which goes live at Bestway today (1 December), […]
Sunmagic introduces functional smoothie range
Sunmagic has developed its first-ever range of functional smoothies to tap into the healthy living trend. The premium juice drinks, which carry the strapline ‘1 Veg + 1 Fruit = 2’, […]
