Product & Promotions News
Mornflake debuts Top Porridge Pots with Nutella
Mornflake has teamed up with Nutella, the nation’s favourite spread (Nielsen), to launch its Top Porridge Pots into the out-of-home market for the first time. Ideal for the café, travel […]
Carlsberg signs partnership deal with Watford FC
Carlsberg has strengthened its association with Barclays Premier League football clubs by joining forces with Watford FC and extending its long-standing partnership with Tottenham Hotspur FC. The partnerships give Carlsberg […]
Tyrrells introduces festive ‘pillow’ of Poshcorn
Tyrrells Poshcorn, the new popcorn range from Tyrrells, is now available in a super-sized seasonal sharing pack until the end of December. Retailing at around £2.99, the 270g ’ Pillow […]
Sloe and toffee flavours join Red Square range
Halewood International has unveiled a new creative message for its Red Square Vodka brand, which now features two new flavours. The ‘Life. Live it. Join it. Make it.’ campaign is […]
Kinder to bring more Joy this Easter
Ferrero has unveiled its Easter line-up for 2016, with Kinder Joy – a new limited-edition plastic egg – set to join the range for the first time. The new concept, […]
Cadbury ‘opens the door’ to its largest-ever Christmas campaign
Mondelez International has set aside more than £10 million to launch its biggest-ever seasonal TV advertising campaign for Cadbury. The creative, which premieres tomorrow (7 November), showcases a giant advent […]
Two luxury patés to launch in time for Christmas
Castle MacLellan has announced that a Luxury Orkney Crab & Scottish Salmon Terrine and a Smoked Ham & Cider Paté with Bramley Apple Chutney will join its collection of exquisite, […]
Back for good! Walkers Beef & Onion
PepsiCo has crowned Beef & Onion the winner of its Walkers ‘Bring it Back’ campaign. After totting up nearly 500,000 votes across the UK, Beef & Onion will remain a […]
Oxo Stock Pots burst onto TV screens
Premier Foods is driving awareness of its new Oxo Stock Pots with a £3 million integrated marketing campaign, highlighting the product’s ability to add depth and richness to family meals. […]
Aryzta Food Solutions reveals new-look Pierre’s range
In-store bakery specialist Aryzta Food Solutions has overhauled its Pierre’s hot and cold food-to-go range to help convenience stores rival the services offered by high-street food outlets. A new contemporary […]
Cheestrings feel the force with Star Wars
Kerry Foods has unveiled new Star Wars imagery on packs of Cheestrings to capitalise on the excitement surrounding the movie release of Star Wars: Episode VII – The Force Awakens […]
Mentos set for mass marketing push
Mentos, the UK’s fastest growing mint brand from Perfetti Van Melle, is back on TV screens this week as part of a nationwide marketing and advertising programme. The ‘Who Says […]
