’Pancakes Love Nutella’ campaign to be relaunched next year

Ferrero is gearing up for Pancake Day by bringing back its ‘Pancakes Love Nutella’ TV campaign.

The creative, which returns to small screens at the start of 2016, will be supplemented by incentivised promotional activity across the brand’s social media pages.

Interactive material, such as downloadable bunting and invitations, will also be available in the lead-up to Pancake Day on 9 February.

Levi Boorer, customer development director at Ferrero, comments: “Last year, Nutella attracted nearly half a million new households to the brand (Nielsen), and we’re looking forward to encouraging more people to celebrate Pancake Day this year with the return of our TV ad and new engaging social activity.

“Nutella continues to help drive growth in the spreads category, having sold nearly 25 million jars this year.

“With sweet spreads taking the top spot for pancake toppings, we are confident that our Pancake Day campaign will help retailers to maximise their sales.”

Tel: Ferrero (01923) 690300