Product & Promotions News
Kinder to bring more Joy this Easter
Ferrero has unveiled its Easter line-up for 2016, with Kinder Joy – a new limited-edition plastic egg – set to join the range for the first time. The new concept, […]
Cadbury ‘opens the door’ to its largest-ever Christmas campaign
Mondelez International has set aside more than £10 million to launch its biggest-ever seasonal TV advertising campaign for Cadbury. The creative, which premieres tomorrow (7 November), showcases a giant advent […]
Two luxury patés to launch in time for Christmas
Castle MacLellan has announced that a Luxury Orkney Crab & Scottish Salmon Terrine and a Smoked Ham & Cider Paté with Bramley Apple Chutney will join its collection of exquisite, […]
Back for good! Walkers Beef & Onion
PepsiCo has crowned Beef & Onion the winner of its Walkers ‘Bring it Back’ campaign. After totting up nearly 500,000 votes across the UK, Beef & Onion will remain a […]
Oxo Stock Pots burst onto TV screens
Premier Foods is driving awareness of its new Oxo Stock Pots with a £3 million integrated marketing campaign, highlighting the product’s ability to add depth and richness to family meals. […]
Aryzta Food Solutions reveals new-look Pierre’s range
In-store bakery specialist Aryzta Food Solutions has overhauled its Pierre’s hot and cold food-to-go range to help convenience stores rival the services offered by high-street food outlets. A new contemporary […]
Cheestrings feel the force with Star Wars
Kerry Foods has unveiled new Star Wars imagery on packs of Cheestrings to capitalise on the excitement surrounding the movie release of Star Wars: Episode VII – The Force Awakens […]
Mentos set for mass marketing push
Mentos, the UK’s fastest growing mint brand from Perfetti Van Melle, is back on TV screens this week as part of a nationwide marketing and advertising programme. The ‘Who Says […]
Festive facelift for Highland Spring Sparkling bottles
Highland Spring, the UK’s number one sparkling water brand (Zenith), has announced that a new festive shrink wrap design will be rolling out on selected multipack lines next month. The limited-edition […]
JTI extends Sovereign house range with packs of 17s
JTI has extended its Sovereign house portfolio by introducing packs containing 17 sticks of either Blue, Sky Blue, Green or Dual variants. The new lines, which are designed to offer […]
Anchor Hugglers return in new TV advert
Arla Foods has commissioned a new TV creative to showcase Anchor’s limited-edition range of Christmas-themed tubs. The new commercial reunites viewers with its family of animated characters known as the ‘Hugglers’, […]
Bonds Confectionery unveils festive gift range
Bonds Confectionery has developed a limited-edition Christmas range, featuring two stocking fillers and two 150g novelty Baubles. The new offering, which will be available from early November, comprises Reindeer Fudge (150g) […]
