Sunmagic has developed its first-ever range of functional smoothies to tap into the healthy living trend.
The premium juice drinks, which carry the strapline ‘1 Veg + 1 Fruit = 2’, are packed with vitamins and contains less sugar than traditional smoothies, due to the vegetable content.
The flavours available are ‘Antioxidant’ Smoothie (Apple, Red Beet & Carrot); ‘Immunity’ Smoothie (Carrot, Mango & Ginger) and ‘Energise’ Smoothie (Apple, Kale & Kelp).
Razin Ali, Sunmagic’s brand manager, explains: “Consumers are increasingly on the look-out for premium soft drinks which deliver on taste and contain added health benefits, such as lower sugar and added vitamins and minerals.
“Within this, we have also witnessed the start of a new trend for smoothies which blend both vegetables and fruit.”
The three-strong range of 100% fruit juice smoothies contain two portions of fruit & veg each and will keep for four months in the fridge.
Each variant comes presented in a premium semi-transparent 330ml PET bottle, with an rsp of £2.39.Published Date: December 1, 2015