Mornflake debuts Top Porridge Pots with Nutella

Mornflake has teamed up with Nutella, the nation’s favourite spread (Nielsen), to launch its Top Porridge Pots into the out-of-home market for the first time.

Ideal for the café, travel and cost sectors, Mornflake’s Top Porridge Pot with Nutella targets the booming breakfast and food-to-go market and comes in cases of eight. The recipe contains no added sugar and each pot includes a 15g portion of Nutella’s hazelnut spread with cocoa.

Richard Jones, Mornflake marketing manager, comments: “Today’s consumer is looking for fast and easy breakfast options that really deliver on taste, quality and value for money.

Nutella_Mornflake_TOP_Porridge”Consumers have been buying our pots in the major supermarkets, including Sainsbury’s, Waitrose and Asda, for some time now and we’re looking forward to bringing this same success to foodservice operators.”

Natasha Quinn, foodservice channel operations manager at Ferrero, adds: “We know from our own insight that porridge is one of the top five breakfast options and that consumers expect to see Nutella as part of a breakfast offering.

“This makes our partnership with Mornflake a win-win for caterers looking to boost menus, bring variety to their offering and profit from the growing food-on-the-go market.”

Tel: Mornflake (01270) 213261
Tel: Ferrero (01923) 690300

Published Date: November 13, 2015
Category: Product & Promotions News