Product & Promotions News
Oxo Stock Pots burst onto TV screens
Premier Foods is driving awareness of its new Oxo Stock Pots with a £3 million integrated marketing campaign, highlighting the product’s ability to add depth and richness to family meals. […]
Aryzta Food Solutions reveals new-look Pierre’s range
In-store bakery specialist Aryzta Food Solutions has overhauled its Pierre’s hot and cold food-to-go range to help convenience stores rival the services offered by high-street food outlets. A new contemporary […]
Cheestrings feel the force with Star Wars
Kerry Foods has unveiled new Star Wars imagery on packs of Cheestrings to capitalise on the excitement surrounding the movie release of Star Wars: Episode VII – The Force Awakens […]
Mentos set for mass marketing push
Mentos, the UK’s fastest growing mint brand from Perfetti Van Melle, is back on TV screens this week as part of a nationwide marketing and advertising programme. The ‘Who Says […]
Festive facelift for Highland Spring Sparkling bottles
Highland Spring, the UK’s number one sparkling water brand (Zenith), has announced that a new festive shrink wrap design will be rolling out on selected multipack lines next month. The limited-edition […]
JTI extends Sovereign house range with packs of 17s
JTI has extended its Sovereign house portfolio by introducing packs containing 17 sticks of either Blue, Sky Blue, Green or Dual variants. The new lines, which are designed to offer […]
Anchor Hugglers return in new TV advert
Arla Foods has commissioned a new TV creative to showcase Anchor’s limited-edition range of Christmas-themed tubs. The new commercial reunites viewers with its family of animated characters known as the ‘Hugglers’, […]
Bonds Confectionery unveils festive gift range
Bonds Confectionery has developed a limited-edition Christmas range, featuring two stocking fillers and two 150g novelty Baubles. The new offering, which will be available from early November, comprises Reindeer Fudge (150g) […]
It’s back! The Coca-Cola Christmas truck tour
Coca-Cola Enterprises (CCE) has announced the return of the iconic Coca-Cola Christmas truck tour, which will be stopping off at more than 40 locations across Great Britain over a six-week period. The […]
Surf and Comfort in festive collaboration
Two of the leading UK laundry brands from Unilever have joined forces for the first time to pioneer a new limited-edition festive offering. Surf, the UK’s number one fragrance detergent, […]
New marketing campaign for Taylors coffee
Taylors of Harrogate will be launching a new TV campaign next week, with celebrity foodie Jimmy Doherty brought on board to help communicate the company’s quality credentials and commitment to sourcing great […]
American soda brand hits the UK market
Soda Folk, an award-winning brand pioneering American craft sodas, has debuted in the UK with Uncommonly Good Cream Soda and Root Beer. The brand, which has already secured listings with […]
