Retailers set to ignite e-cigarette sales with blu-branded gantry shutters

Imperial Tobacco is helping retailers boost e-cigarette sales by rolling out blu-branded tobacco gantry shutters.

The blu shutters promote the entire blu e-cigarette range and liquid flavours, including Classic Tobacco, Menthol and Blueberry.

More than 10,000 shutters will be distributed nationwide over the coming months to drive visibility of blu – the UK’s second biggest e-cigarette brand (Nielsen).

Jenni Roberts, category & shopper marketing controller at blu (UK), comments: “With smokers continuing to explore alternatives to traditional tobacco products, using the tobacco gantry shutters to highlight an e-cigarette offering only increases the visibility of a growing category and helps retailers capitalise on the lucrative sales opportunity that e-cigs present.”

Tel: Imperial Tobacco 0117-963 6636