Müller Wiseman Dairies unveils on-pack movie promotion

Müller Wiseman Dairies has teamed up with 20th Century Fox to celebrate the release of Snoopy and Charlie Brown: The Peanuts Movie with the launch of an on-pack promotion across its two-litre Black and White milk bottles.

Each label carries details of the promotion and movie release on 21 December 2015, and encourages consumers to visit the brand’s website to be in with a chance of winning a pair of cinema tickets.

Entrants will also be automatically included in a prize draw at the end of the campaign, giving them the opportunity to win a family trip to New York.

The promotion, which is being supported by in store PoS material, features on skimmed, semi skimmed and whole milk variants, including Grampian and Scottish whole milk and semi skimmed milk and West Country semi skimmed milk, until 10 January 2016.

Müller Wiseman Dairies Black and White milk has increased its share of the impulse fresh milk sector from 18% to 19.4% in the 52 weeks to 10 October 2015 (Nielsen), and is growing by 3% in volume terms.

Tel: Müller Wiseman Dairies (01355) 244261