Wanis International Foods has launched an integrated marketing campaign to champion its range of Tropical Sun coconut products.
The national campaign, which is being used to promote Coconut Water, Coconut Milk, Coconut Oil, Creamed Coconut, Coconut Peanuts and brand new Organic Coconut Sugar, is being spearheaded by a prime-time programme sponsorship on leading ethnic TV channels.
The activity is also supplemented by sponsorship on radio, plus print and online marketing support.
“Our coconut range is a prime example of how products that were perceived as niche and specialist have crossed over to a mass audience,” says Jag Singh, brand manager at Tropical Sun.
“This coming Christmas presents a fantastic opportunity for retailers to generate significant sales with our range. The unabating consumer appetite for all things coconut, coupled with the heightened awareness of Tropical, Sun can help retailers deliver an uplift in sales and bring a joyous, coco-nutty Christmas to all.”Published Date: December 2, 2015