The UK’s best-selling Easter biscuit, Cadbury Creme Egg Biscuits, is set to return with a new £1 price-marked pack in 2016.
Cadbury Creme Egg Biscuits will be available in the traditional six-pack format (rsp £1), but will be joined by a new price-marked version until Easter Monday (28th March). Both SKUs are available in shelf-ready packaging of 12.
The launch will be supported by in-store activation and a full PoS kit containing FSDU shippers, shelf-barkers and posters to entice and attract shoppers.
“Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers looking for a ‘treatier’ biscuit to enjoy at Easter, at an affordable price point,” says David Costello, head of customer category management at brand owner Burton’s Biscuit Company.
Tel: Burton’s Biscuit Company (01727) 899700
Published Date: December 8, 2015