Vimto has re-launched its ‘Try Me Hot’ campaign to help drive added consumption during the cold winter months.
Returning for a second year, the on-pack promotion aims to promote the brand’s versatility by encouraging shoppers to try Vimto squash with hot water.
Limited-edition bottles, featuring a ‘Try Me Hot’ flash, are now being rolled out alongside a new-look PoS toolkit.
Vicky Marsden, senior brand manager at Vimto, comments: The ‘Try Me Hot’ campaign will encourage existing buyers to enjoy Vimto on more occasions, and also tempt new shoppers to the brand and category outside of the peak summer period.”
To supplement the activity, Vimto is giving away 200 furry Vimtoad hot water bottles named Vimtoad Cuddlers via a social media competition.
Tel: Vimto (01925) 220122Published Date: December 7, 2015