Imperial Tobacco has pioneered a new addition to its JPS portfolio, which features a “revolution in cigarette technology”.
The ‘Triple Flow’ concept is manufactured using a blend of Brazilian and Spanish soil, and incorporates unique ‘easy draw’ channels and a mineral filter to deliver a fuller smoking experience.
Each premium cigarette is also wrapped in a special paper, designed to actively reduce the amount of smoke emitted – which may result in less smell.
Brand portfolio manager Emma Stew comments: “Smooth blends now account for almost a quarter of factory made cigarette (FMC) sales, and Triple Flow has been designed to offer the ultimate smooth smoking experience.
“With its next-generation features and distinctive packaging, there is nothing like it in the market.”
Launching on 1 December, JPS Triple Flow will be available in King Size 19s at an rsp of £7.49. Price-marked packs will also be obtainable at £7.35.
Tel: Imperial Tobacco (0117) 963 6636Published Date: November 17, 2015