Exclusive: Big changes for Fruit Shoot Hydro

Fruit Shoot Hydro, the no-added-sugar spring water drink from Britvic Soft Drinks, will be available in 79p price-marked 350ml bottles from January 2016, Cash & Carry Management can exclusively reveal.

The PMP sports-cap range will feature two lead flavours – Blackcurrant and Orange & Pineapple – and will be packaged in smaller cases of 12 bottles. The existing plain packs will remain available in outers of 24 x 350ml bottles.

The development will be supported with a full in-outlet launch plan in the wholesale and independent sector, including a bespoke PoS package and exclusive trade promotions.

Ranked as the fastest growing member of the Fruit Shoot family, the Hydro range is growing by 26% year on year and accounts for an estimated 13% of total volume sales for the overall brand.

Britvic has also revealed plans to release J20 Spritz in the retail channel, following its successful launch in the on-trade earlier this year.

The lightly carbonated range, which comes in Pear & Raspberry, Apple & Watermelon and Peach & Apricot flavours, has already amassed a 20% repeat purchase rate (CGA) and was valued at £2 million after just 24 weeks in the market.

Tel: Britvic Soft Drinks  (0845) 758 1781