Burts Chips stengthens Guinness range with toasted cheese flavour

Burts Chips, producers of premium snacks, has partnered with Guinness to launch a new Toasted Cheese crisp variant.

Available now to pubs, bars and convenience stores, the Guinness Toasted Cheddar concept comes in a 20 x 40g format and features alongside its award-winning counterparts original Guinness flavour and Rich Beef Chilli.

Explaining the reasoning behind the launch, Burts Chips sales & marketing director Simon Knight reports that the premium snacking market continues to grow, with consumers wanting a quick bite to enjoy with their pint at the pub.

Guinness Toasted Cheddar 40g bagsHe adds: “Foodservice operators can tap into this by offering the Guinness range which suggests thoughtful drinks pairings to encourage associated sales, increasing spend per head.”

Burts Chips is currently experiencing double-digit sales growth, and is now one of the fastest growing snack brands in the UK.

Since debuting in late 2012, the Guinness range has delivered sales in excess of £4 million.

Tel: Burts Chips (0800) 023 7404

Published Date: November 24, 2015
Category: Product & Promotions News