E-Lites Curv to return to TV screens

E-Lites, the UK’s most recognisable e-cigarette brand (TNS), is back on TV from 26 December to tap into additional seasonal sales during the New Year period.

Supporting its E-Lites Curv range, which was launched earlier this year, the campaign runs until 8 January and will also include advertisements in national daily newspapers such as The Mirror, The Sun and Daily Star.

Jeremy Blackburn, head of communications at JTI, the company behind E-Lites, comments: “The E-Lites Curv TV advert achieved significant cut-through amongst the relevant target audience when it first aired back in August, and we expect it to have a big impact this time around.”

In the last two years, the e-cigarette market has increased by 63%, with two million existing adult smokers now vaping. Within this, E-Lites Curv ranks as the fastest growing rechargeable starter kit on the market (Nielsen).

The E-Lites Curv range, which comes in regular, light and menthol flavours, contains the Full Kit (rsp £14.99), Instant Use (rsp £6.99), 2 x E-Tips refills (rsp £7.99) and a USB charger (rsp £6.99).

Tel: JTI (01932) 372000