Coca-Cola Enterprises has launched a new campaign for glacéau smartwater to tap into the ‘dry January’ trend.
Based on the slogan ‘Going dry this January?’, the initiative champions those choosing to embrace a month of detox by encouraging consumers to stay hydrated with glacéau smartwater.
Having already grown to a value of £18.4 million since being launched last year, glacéau smartwater has established itself as a top five immediate consumption water brand, according to Nielsen.
The ‘Hit the Bottle’ campaign is currently being spearheaded by outdoor advertising, with a new PoS toolkit now rolling out in the convenience channel.
Glacéau smartwater is currently available in 600ml, 12 x 600ml and 850ml pack sizes, with a six-bottle multipack set to be launched this month.
Tel: Coca-Cola Enterprises (0845) 722 7222Published Date: January 8, 2016