Round-pound price mechanic added to Grace Aloe Vera Drinks range

Grace Foods has set its sights on accelerating growth across its Grace Aloe Vera Drinks range by adding a £1 price flash on Original, Strawberry, Mango and Peach variants.

Available now in cases of 12 x 500ml bottles, the limited-edition PMPs have been introduced to entice new customers to the range, specifically those who are seeking an alternative soft drinks option to help make a healthy start to the New Year.

Grace Foods UK brand manager Giuseppe Vullo explains: “We’re expecting record sales this year and our new, striking £1 price-marked packs will help raise on-shelf awareness of Grace Aloe Vera Drinks.”

Worth over £92 million, the Caribbean food and drink market grew by 5% in the 52 weeks to 7 November, with Grace accounting for more than one-third of all sales in the category (IRI).

Tel: Grace Foods (01707) 322332