SHS Sales & Marketing, which distributes Zip firelighters and wrapped firelogs on behalf of manufacturer Standard Brands, is urging the trade to stock up as wintry weather is forecast for the next few weeks.

The company is continuing to support retailers with a range of Zip price-marked packs.

Zip High Energy Performance Block 20s PMP £1.79 and Zip Wrapped 16s PMP £2.69 are the leading SKUs that are recommended for convenience retailers. Available in reduced case sizes of 12 and six respectively, the products are presented in shelf-ready units.

Wholesaler and in-depot support programmes are also scheduled to help retailers maximise the opportunities within the ignition category.

Andrew Freestone, commercial director at SHS Sales and Marketing, comments: “The financial website This is Money states that wood burning stoves and fires are very much back in fashion as energy bills soar and consumers look to add more character to their homes. Subsequently, shoppers will be increasingly looking for a helping hand to get their fires started, especially from their local stores when they can’t get out to the supermarket.

“Within the convenience channel alone, the Zip brand delivers over £3 million in sales, being the leading brand of choice for consumers based on a 70-year history (Nielsen).”

Tel: SHS Sales & Marketing  (01452) 378500