Product & Promotions News
New-look Always Dailies Pantyliners now in £1 price-marked packs
Always Dailies Pantyliners, the UK’s best-selling range within the liners segment (IRI), is now available to wholesalers in cases of six £1 price-marked packs. The round-pound mechanic has been incorporated […]
Whiskas relaunches with new recipe and pack design
Mars Petcare has overhauled its Whiskas portfolio by unveiling new recipes and a complete packaging makeover for its entire dry cat food range. Rolling out now, the new-look 340g (£1 PMP) […]
E-Lites Curv to return to TV screens
E-Lites, the UK’s most recognisable e-cigarette brand (TNS), is back on TV from 26 December to tap into additional seasonal sales during the New Year period. Supporting its E-Lites Curv range, […]
’Pancakes Love Nutella’ campaign to be relaunched next year
Ferrero is gearing up for Pancake Day by bringing back its ‘Pancakes Love Nutella’ TV campaign. The creative, which returns to small screens at the start of 2016, will be […]
New Weetabix Protein to hit wholesale trade in March
Weetabix, the UK’s biggest cereal brand (Nielsen), has revealed that a new protein-enriched concept will be hitting the wholesale trade in March. Targeted at active and health-conscious consumers looking to […]
Two new flavours join the Ten Acre crisps range
Ten Acre, the premium hand-cooked crisp brand from Yumsh Snacks, is now available in two new flavours: Pastrami in the Rye and When the Pepper Crack’d. The two varieties, which […]
Retailers set to ignite e-cigarette sales with blu-branded gantry shutters
Imperial Tobacco is helping retailers boost e-cigarette sales by rolling out blu-branded tobacco gantry shutters. The blu shutters promote the entire blu e-cigarette range and liquid flavours, including Classic Tobacco, […]
New-look Irn-Bru to hit shelves in March
Irn-Bru, the UK’s number one flavoured carbonate brand from AG Barr (Nielsen), has undergone its first packaging makeover since 2007. The new designs, which will be rolling out on all […]
Kellogg’s unveils ‘promotional bonanza’ as Team GB partner
Kellogg’s has been announced as the Official Team GB partner for the Rio Olympic Games 2016. The sponsorship, which will be leveraged via significant promotional activity, gives Kellogg’s Team GB […]
Kellogg’s to launch premium fruit and granola snack bars
Kellogg’s is set to strengthen its portfolio of single-serve bars by releasing two fruit and granola variants into the convenience channel next month. The new additions, which have an rsp […]
Müller Wiseman Dairies unveils on-pack movie promotion
Müller Wiseman Dairies has teamed up with 20th Century Fox to celebrate the release of Snoopy and Charlie Brown: The Peanuts Movie with the launch of an on-pack promotion across […]
Kellogg’s targets New Year health kick with new breakfast pouches
Kellogg’s is urging wholesale customers to ‘capitalise on the healthier breakfast trend’ by stocking Ancient Legends – a range of resealable granola, muesli and cereal pouches. The new offering takes […]
