Product & Promotions News
New Weetabix Protein to hit wholesale trade in March
Weetabix, the UK’s biggest cereal brand (Nielsen), has revealed that a new protein-enriched concept will be hitting the wholesale trade in March. Targeted at active and health-conscious consumers looking to […]
Two new flavours join the Ten Acre crisps range
Ten Acre, the premium hand-cooked crisp brand from Yumsh Snacks, is now available in two new flavours: Pastrami in the Rye and When the Pepper Crack’d. The two varieties, which […]
Retailers set to ignite e-cigarette sales with blu-branded gantry shutters
Imperial Tobacco is helping retailers boost e-cigarette sales by rolling out blu-branded tobacco gantry shutters. The blu shutters promote the entire blu e-cigarette range and liquid flavours, including Classic Tobacco, […]
New-look Irn-Bru to hit shelves in March
Irn-Bru, the UK’s number one flavoured carbonate brand from AG Barr (Nielsen), has undergone its first packaging makeover since 2007. The new designs, which will be rolling out on all […]
Kellogg’s unveils ‘promotional bonanza’ as Team GB partner
Kellogg’s has been announced as the Official Team GB partner for the Rio Olympic Games 2016. The sponsorship, which will be leveraged via significant promotional activity, gives Kellogg’s Team GB […]
Kellogg’s to launch premium fruit and granola snack bars
Kellogg’s is set to strengthen its portfolio of single-serve bars by releasing two fruit and granola variants into the convenience channel next month. The new additions, which have an rsp […]
Müller Wiseman Dairies unveils on-pack movie promotion
Müller Wiseman Dairies has teamed up with 20th Century Fox to celebrate the release of Snoopy and Charlie Brown: The Peanuts Movie with the launch of an on-pack promotion across […]
Kellogg’s targets New Year health kick with new breakfast pouches
Kellogg’s is urging wholesale customers to ‘capitalise on the healthier breakfast trend’ by stocking Ancient Legends – a range of resealable granola, muesli and cereal pouches. The new offering takes […]
Price-marked Cadbury Creme Egg Biscuits to launch next year
The UK’s best-selling Easter biscuit, Cadbury Creme Egg Biscuits, is set to return with a new £1 price-marked pack in 2016. Cadbury Creme Egg Biscuits will be available in the […]
AG Barr unveils new Irn-Bru Christmas commercial
AG Barr has released a brand-new Irn-Bru Christmas advert – its first for nine years. Providing a cheeky alternative to more sentimental Christmas adverts, ‘Jumper’ celebrates the gift of giving […]
Vimto brings back ‘Try Me Hot’ campaign
Vimto has re-launched its ‘Try Me Hot’ campaign to help drive added consumption during the cold winter months. Returning for a second year, the on-pack promotion aims to promote the brand’s […]
New ‘Creamy Coconut’ ice cream from Suncream Dairies hits shelves
Suncream Dairies has extended its Summertime range of ice cream with a ‘Creamy Coconut’ flavour. Combining a creamy texture with coconut pieces, the new easy-scoop variant comes in four-litre tubs. […]
