Product & Promotions News
Rustlers releases ‘official anthem’ for Euro 2016
Leading flame-grilled burger brand Rustlers has enlisted the help of football legend Peter Shilton, the most capped England player of all time, and Chesney Hawkes to release a ‘realistic’ football […]
Rubicon Spring launched with bold colours and flavours
AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Available in four variants […]
Juicies pure frozen fruit bar now available in the UK
Tasman Bay Foods of New Zealand has set up a European sales and marketing division to start selling its award-winning Juicies pure frozen fruit bar in the UK. Juicies use over 80% […]
UB: how to achieve better biscuit sales
United Biscuits has launched a ‘Better Biscuits, Best Sellers’ initiative, aimed at achieving total biscuit category growth by up to £88 million in the next five years. The campaign supports the company’s current advice platform […]
Mars taps into the buzz of Euro 16 with #Believe
Mars, official supporter of The FA since 2009, is launching a brand new campaign, #Believe, which taps into the excitement ahead of Euro 16 – the biggest football tournament this […]
Wrigleys launches Doublemint mints and a new sugar-free gum recipe
Wrigley has overhauled the Doublemint brand with a new sugar-free recipe for the gum and the addition of new sugar-free Doublemint mints. The mints come in a single roll pack (rsp […]
Extensive trade support for Crabbie’s Grand National
With the 2016 Crabbie’s Grand National scheduled for 7-9 April, the UK’s number one selling alcoholic ginger beer is benefiting from a six-figure sum being invested in festival activation by brand owner Halewood […]
Amstel Bier relaunched with premium positioning
In May, Heineken will unveil a brand new look and revised pack formats for Amstel Bier in the off-trade. Tapping into the consumer trend towards premium lager, and following 25% […]
Vimto Remix aimed at families and teens
Nichols has announced the launch of Vimto Remix, a new drink that combines mango, strawberry and pineapple flavours with the secret Vimto recipe. Designed to appeal to both families and […]
PMPs and wholesaler support for Zip firelighters
SHS Sales & Marketing, which distributes Zip firelighters and wrapped firelogs on behalf of manufacturer Standard Brands, is urging the trade to stock up as wintry weather is forecast for the next […]
Maynards and Bassetts join forces to reinvigorate adult candy
Mondelez International is relaunching Maynards and Bassetts products under the ‘masterbrand’ Maynards Bassetts, with the aim of “reawakening adults’ desire for candy products with a little light-hearted silliness”. The portfolio of classic British […]
Glacéau smartwater unveils ‘Hit the Bottle’ campaign
Coca-Cola Enterprises has launched a new campaign for glacéau smartwater to tap into the ‘dry January’ trend. Based on the slogan ‘Going dry this January?’, the initiative champions those choosing to […]
